Travel Rewards Program landing page

The concept

Create a loyalty program landing page that drives interest in the program while aligning with Exoticca’s brand identity.

The program targets B2B travel advisors and agents selling travel packages and operating in the US and Canadian market. Registered memebers of the Exoticca program would earn commission on sales as well as various perks and rewards.

Exoticca is an online travel agency that focuses on multi-day packages that include flights, accommodation, transportation, and activities.

200+ employees across North America and Europe

200+ employees across North America & Europe

60+ destination countries

Visit Exoticca

Exercise

How would I improve the conversion of a B2B landing page for an internal Travel Sales program?

Travel Advisors play a crucial role in helping individuals and organizations plan and book trips.

To ensure that clients have seamless and enjoyable travel experiences, they are responsible for a wide range of tasks.

Provide in-depth Destination Knowledge

Assist with Itinerary Planning

Advise on Budget Management

Manage Booking and Reservations

Travel Documentation Assistance

Customer Service during Crisis Management

My analysis:

Because agents often seek out fragmented information in their day-to-day tasks, the landing page must present visitors with in-depth program details concentrated on the same page.

2 competitor analyses and 1 user interviews

I compared the landing pages of 2 of Exoticca’s competitors, as well as interviewed 1 senior agent as a prospective end-user.

COMPETITORS

COMPETITOR

Many competing CTAs; poor information hierarchy

Main CTA unclear; creates doubt about what to do first

USER INTERVIEWS

I interviewed a Travel Business Manager with over 30+ years of experience. She employs Travel Advisors in her current role, but she used to worked as a one. I discovered the following insights:

Insights